Introducing Max Plexibox: The Framing Gamechanger — Maxwell Ryan + Simply Framed

For our latest collab, I teamed up with Dara Segal of Simply Framed to create a unique and sexy new way to frame and show art. I learned a lot and was eventually drawn away from trying to gussy up a traditional frame to explore something not yet done online: plexiglass box frames. After working closely with Dara on plexi weight and thickness, linen backing and even the color and size of the side screws, we’re done. Please welcome Max Plexibox.

I first met Dara Segal, Simply Framed’s CEO and founder, when she joined us for a Maker Talk back in 2014. Two years later, she sent me an email with a simple message: “When can we do a Maxwell Ryan x Simply Framed collab?!” After trying my hand at tableware and sofas, I thought this would be a perfect next step. We hopped on the phone and talked about using her streamlined online framing process to create a brand new frame that our readers would love.

Our own gallery wall here at the Apartment Therapy Media office in New York, fitted with my go-to gallery framing choice… BEFORE the birth of the Max Plexibox.

(Image credit: Maxwell Ryan)

I’ll start off by admitting that I’ve always been fairly traditional in my framing choices. I generally go for a white, wood gallery frame, one inch border, with a white mat and UV plexi-glass. A simple combination for a simple look, that never detracts from the art you want to display. However, I learned —from posts like this — that our readers were really getting into floating art in their frames (and even I had to admit that gallery frames were getting a little monotonous). Dara and I took this trend as our cue and ran with it.

The plexi allows the frames to sparkle like jewelry on the wall, all while showing off art and objects with even less frame distraction than wood.

(Image credit: Pablo Enriquez)

And so began the great experiment. The Simply Framed team went through a few iterations of their lucite box before we finally settled on the beautiful final product. We wanted the plexi to be thinner and clearer than a typical plexi frame, with small bronze screws on the side for a little touch of glam.

Here’s one of our first prototypes, with plexi too thick!

(Image credit: Maxwell Ryan)

We chose two lovely backgrounds to act as a subtle mat around the art, in White or Natural Linen, which meant the framer (you) could even sew textiles onto it to keep it in place. Basically, we figured out the nuts and bolts. But the question quickly became: what to send to Dara to frame?

Linen choices are white or natural, for a super subtle statement behind your art.

(Image credit: Pablo Enriquez)

Anything can look great in the Max Plexibox, but I really wanted to take advantage of its ability to feature flat objects and textiles that you normally wouldn’t be able to frame in any other way. I decided on a mix of items that would be able to show all that this type of frame can do. I’m not going to dive into the details on what I decided to send to her, but STAY TUNED: We’ll be taking a closer look next week and you’ll even get the chance to enter to win your very own Max Plexibox gallery wall from Simply Framed!

Here’s the simple gallery wall we created for the shoot with everything I found at home that wanted a frame. It was super cool to be able to incorporate textiles and 3-D pieces that wouldn’t work in your classic gallery frame.

(Image credit: Pablo Enriquez)

So start collecting those pieces you never knew you would be able to frame and head over to shop the Max Plexibox. The platform is seamless and you’ll have your framed art back before you know it (you won’t even need to pay for shipping — in either direction)! And pretty soon, you too will have a new go-to frame, just like I do now.

Let me know what you think in the comments.

// http://ift.tt/1XVo07s

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