Pioneer Woman’s Mercantile is a Modern Farmhouse Shopping Mecca

Taking the whole “modern farmhouse” thing to a whole other level, Ree Drummond wants to deck out your home in vintage-inspired wares with a new catalog of affordable finds that authentically translate the whole Pioneer Woman vibe, nary a covered wagon in sight.

Alongside her new eponymous magazine, which hit shelves this month, Drummond launched online store The Mercantile — aka “The Merc” — last year to curate home decor favorites that will feel very, very familiar to those who love and follow her blog turned home lifestyle empire.

Even if your personal style leans more minimal or traditional, or anywhere in between, it’s easy to envision the gift-giving opportunities, the national park glamping experiences, or the entire vacation rentals decked out in Pioneer Woman chinoiserie pattern tin plates, splatterware crockery, Pendleton blanket-inspired trays, hobnail and milk glassware, and vintagey hand-embroidered tourism textiles.

The homey, adorable collection walks the fine line between kitschy Americana and a good romp through an old-fashioned General Store, and includes Pioneer fashion staples like turquoise jewelry, cowgirl hats, leather work gloves and denim in addition to housewares.

While many of the cutest pieces are already sold out (with wait lists), here are four of our favorites — just in time for summer and enjoying the great outdoors, on the ranch or wherever you may roam:

(Image credit: The Mercantile)

Enameled Tin “China” Plates ($10)
There’s so much to love about the antique chinoiserie pattern of these enameled plates and the fact that it’s printed on virtually unbreakable tin. Lightweight, durable, and elevating every campfire dinner from here to eternity. Ree even suggests using them as a frisbee!

(Image credit: The Mercantile)

Route 66 Kitchen Towel ($14)
Highly packable and Pinnable, this 100% cotton linen is printed with a fabulously midcentury souvenir map graphic that just may inspire your next great road trip.

(Image credit: The Mercantile)

Mackenzie-Childs Cake Carrier ($170)
The spendiest of all Pioneer Woman merch, but absolutely worth the cost (both emotional and literal) of saving your home-baked creations in transport to picnics or parties with this classic cake carrier, which is whimsically decorated with hand-applied botanical transfers.

(Image credit: The Mercantile)

Candlelier Candle Lantern ($38)
Keep the party going long after sunset with safety and style by toting this “candle-lier” lantern with you to your campsite or patio. Not only does the 9-hour-candle design provide you with ample mood lighting, it actually gives off heat, too.



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