What We’re Loving From Target’s New Home Line, Project 62

Ever since Target announced in July that they were launching new, in-house brands, we’ve been excitedly awaiting the day when we could get our hands on them. Well, we have great news: for their first new home line, Project 62, that day is today.

The mid-century inspired line is available online at Target.com starting today, and will be arriving in stores next week on September 19. We’re loving a bunch of the new items, from small space friendly seating and multipurpose pieces to reversible bedding and chic lighting.

And there’s more good news: according to Target’s executive vice president and chief merchandising officer Mark Tritton, three additional new home brands are in the pipeline. We’ll have more details on those when they’re made available, but we’re already getting ahead of ourselves. For now, check out some of the new pieces that have us clicking “add to cart” from Project 62:


  1. Soriano Square Arm Channel Tufted Chair, $249.99
  2. Beckstand Apartment Sofa, $349.99
  3. Antwerp Entertainment Stand, $259.99
  4. Hillside Console Table, $99.99
  5. Sayer End Table, $89.99
  6. Three Tiered Marble Accent Table, $99.99
  7. Ryder Accent Stool, $69.99
  8. Frey Metal Barstool, $59.99

Lighting & Decor

  1. Cohasset Table Lamp, $49.99
  2. Marble Accent Lamp, $39.99
  3. Geneva Glass Floor Lamp Triple Globe, $99.99
  4. Modern Glass Globe Ceiling Light, $79.99
  5. Delavan Tripod Table Lamp, $49.99
  6. Geneva Glass Wall Light Double Globe, $49.99
  7. Indigo Modern Lines Overtufted Area Rug, $129.99
  8. Cream Moroccan Shag Rug, $199.99
  9. Stoneware Vase, $19.99
  10. Medium Ceramic and Wood Planter, $29.99
  11. Elevated Planter, $29.99
  12. Ceramic Geometric Wall Container, $12.99
  13. Round Woven Basket, $19.99 – $29.99
  14. Marble Pillar Candle Holder, $16.99
  15. Dot Woven Matelasse Reversible Coverlet, $79.99 – $89.99
  16. Velvet Grid Stitch Quilt, $79.99 – $89.99
  17. Oversized End Of Bed Throw Blanket, $29.99
  18. Solene Round Stoneware 16pc Dinnerware Set, $69.99
  19. Rose Gold Cocktail Shaker, $12.99
  20. Glass Whiskey Decanter with Wood Stopper, $9.99

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