Today’s the Day: Chip & Joanna’s Target Collection Is Available Now

Fixer Upper fans, today’s the day you’ve been waiting for. Chip and Joanna Gaines’ Hearth & Hand with Magnolia collection is finally available at Target.

The ongoing collaboration (there will be new pieces each season) between the HGTV stars and the Minneapolis based retailer was announced back in September (just two weeks before they said they were ending Fixer Upper).

The collection is full of cozy items and holiday decor (it is November, after all) for celebrating with loved ones. “For me and Chip, there is nothing more important than home and family,” she tells A Bullseye View. “That’s what fuels our passion for helping families create spaces they want to gather in, so naturally, the inspiration for Hearth & Hand with Magnolia came from those sweet moments in life that bring people together—everything from holiday traditions and family gatherings to quiet nights around the fire. It’s all about surrounding yourself with people you love.”

If you happen to shop in-store, you won’t be able to miss it. According to BizJournal, a twelve-foot-tall framed house will enclose the product line at over 500 Target stores.

“It’s meant to help guests imagine what the pieces will look like in their homes and build affinity for the new brand by introducing it as a complete story,” says Erika De Salvatore, vice president, visual merchandising, Target. “It’s big, it’s bold, and it truly feels like we’re bringing a little piece of the Magnolia Silos to guests everywhere.”

You can now shop the collection online and in store, or check out some of our picks below:



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