Planned obsolescence—or the strategy of designing products with an artificial lifespan in order to ensure consumers will need to upgrade or make repeat purchases—is no longer a rumor with Apple’s iPhone. But if you have an affected model, and if you hurry to snag your Genius Bar appointment at the Apple Store, you can score a deeply discounted replacement battery upgrade in 2018.
As Washington Post tech columnist Geoffrey Fowler said, “Run, don’t walk, to replace your iPhone battery for $29.” Apple is slashing prices for battery replacements after admitting in December that it slowed down older iPhones to avoid unexpected shutdowns related to battery fatigue.
While you have until the end of 2018 to take advantage of the discounted replacement battery upgrade “to make old iPhones feel new again,” Fowler cites first person experience with an already weeks-long waiting list for a Genius Bar appointment at his local Apple Store.
Normally, Apple charges $79 for an iPhone battery upgrade, but on December 28th the company published a message to customers (along with the announcement about the $50 discount) in response to outcry over the battery, speed, and other supposed planned obsolescence issues with its iPhone 5S, 6, 6S, 6 Plus, 6S Plus, and 7 models and other phones running on iOS 10.2.1.
In addition to the battery upgrade offer good through the end of 2018, Apple says that later this month they will “issue an iOS software update with new features that give users more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance.”