Charge It: IKEA Is Launching a Credit Card

If you fly a lot, it makes sense to get a credit card with airline rewards. Now, if moderately priced Swedish furnishings are your thing, soon there will be a card specifically for you.

IKEA announced on Tuesday that it will be launching a branded credit card in the United States that will also provide additional financing options for “major home projects,” according to trade publication Chain Store Age.

While specific details are still up in the air, the retailer is partnering with Alliance Data to create the “loyalty-driven credit card program,” which can be used at IKEA and for everyday spending, and will reward users with custom perks. The card will have no annual fee, and “will reinvest resources from the card to offer customers more generous rewards,” says a press release.

If you’re planning a kitchen renovation, redecorating your whole house, or some such large project, there’s another benefit. Qualified Projekt Card customers will have special financing options, allowing customers to pay for larger purchases over time.

“Making life better and easier for the many people drives everything we do at IKEA, and we were looking for a like-minded credit marketing partner that is passionate about the same values,” said Jacqueline DeChamps, chief operating officer at IKEA U.S.

No word on launch date, interest rates, or specific perks, but we can assume there will be cardholder bonuses, such as special discounts and events.



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