If the recent price hike on Amazon Prime was the last nail in the coffin of your relationship with the online retail giant, here’s your alternative: Walmart just announced free two-day shipping on thousands of items, no membership required, with just a $35 minimum order.
As Mashable said it best this week, “waiting 5 to 7 business days for your package to come is basically an ancient practice.” Which is why all of the major retailers are throwing spaghetti at the wall, testing out dozens of new ways to get products into your hands faster, and more conveniently for you — from Target’s new drive-up service to Whole Foods opening a home decor store-within-a-store.
The decision by Walmart to forgo ShippingPass — their previous, $50-per-year membership-based program for free two-day shipping, operating since 2015 — in favor of a purchasing threshold system was a shrewd move, one that capitalizes on many consumers’ growing dissatisfaction with Amazon.
Especially those who only needed Prime for the free shipping on household items and non-perishable groceries, and who don’t take advantage of Prime content perks like streaming Amazon Video or free Whole Foods grocery delivery, rightly balked at the recent price increase of $20 — bringing Prime membership to a whopping $119 per year, as of March 2018.
Though Walmart announced its free two-day shipping sans membership fee back in January, the big box store also just announced a partnership with DoorDash (starting with a pilot program in Atlanta) a few weeks ago — signaling that they have no intention of losing grocery customers to Amazon, either.
“We’re connecting all the parts of our business to create a shopping experience like no one else can,” said Greg Foran, president and CEO of Walmart US, in an April interview with DeliMarket News. “With the expansion of our Online Grocery Delivery program, customers can have great items at every day low prices delivered to their door with the click of a button.”
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