Like heatwaves and firework shows, Prime Day appears sometime in early July. However, just like five straight days of temperatures in the 90s, we don’t exactly know when Prime Day will be until it’s almost upon us. While there were some leaks in June, today Amazon made the official announcement: Prime Day 2018 will start on July 16, at 3 p.m. ET and run all day July 17. (Yes, that’s 36 hours, but since this is Amazon, they get to make the rules about what qualifies as a day.)
While many of the deals we won’t know until July 16, we are already seeing this is going to be a huge year for home and decor deals. While bigger home appliances, like vacuums, are often on Black Friday-like price cuts, we also expect that Amazon’s ever-growing private label brands are going to see tons of deals as well.
In the home and decor space, that means we’ll be keeping an eye on the MCM-inspired Rivet and farmhouse chic Stone & Beam for deals. The quietly-growing AmazonBasics, which includes everything from sheets and hangers to paper shredders and fire pits, is also one to watch.
While we’ll be updating this article through July 17 with our favorite deals, the fun starts today with tons of deals already life. As with Prime Days past, these deals are only for existing Prime customers. Not a Prime member yet? You can sign up for a 30-day free trial to enjoy all the Prime day perks, starting now.
Here are some of the best deals you can shop starting today:
- Up to 20% off AmazonBasics luggage, home, and more: The no-frills line of home essentials has 39 products marked down, including this set of velvet hangers that will keep your closet organized, clean, and less cluttered.
- Up to 25% off private-label design and decor: In addition to AmazonBasics, lines like Rivet, Stone & Beam, and Pinzon are on sale. These more design-focused pieces even include a couch for under $700–with free shipping.
- $30 Off Your First AmazonFresh Order: Through Prime Day, new AmazonFresh customers get $30 off their first order. (Order must be a minimum of $100, making this a good excuse to stock up on items you hate hauling back from the store. Terms and conditions here.)
- Prime Day Launch: This year, a number of brands, including AT-favorites OXO and Vitamix, will be launching new products to Prime members first. See all Prime Launch home and kitchen products.
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