This Over-Hyped Rug Trend Is Still Big for a Reason

Okay, I know what you’re thinking—for the past five or so years, it’s been hard to hide from the Beni Ourain rug. You know, that cream Moroccan rug, typically made of undyed, hand-knotted wool with some sort of diamond or zig zag pattern. I’m sure one pops up on your Insta feed at least once a day. Truthfully, these carpets are all over Pinterest, in magazines and readily available for purchase at places like West Elm, Anthropologie, and even eBay (though an authentic, made-for-home Berber will cost you a pretty penny).

You’re probably over them. I kind of was, too, and even threw out a Beni Ourain-esque carpet I had purchased at Pottery Barn a few years back because I was just so sick of it. But then I found a small version with a little color at T.J. Maxx of all places and went all in again. Turns out, it was the perfect size to layer over the sisal rug I had since put in my living room, and you know what, I missed the cozy look and feel underfoot, even though the high-pile is a bit of a strain on my vacuum. But these rugs, with their subtle variations and geometric tribal motifs, really do work in so many rooms and with so many different styles.

I mean, they are the perfect base for that ultra neutral, sophisticated boho California cool look that designers like a href=””>Sarah Sherman Samuel and Amber Lewis have been championing for a while. These gals (and this style) tend to use a lot of creams and beiges with pops of browns, grays, blues and greens. Beni Ourains really fit into that palette perfectly and add the texture—in their case a fuzzy one—that a tonal space needs to be visually interesting.

But a total color lover, like blogger Cassie Freeman of Hi Sugarplum!, for example, also seems to see the benefit of using one of these guys as a neutral base. But in Cassie’s case, it’s toning down the bolds and brights she uses liberally, as evidenced by her living room seen here. So Beni Ourain rugs really can hang in tonal spaces or in their more color happy counterparts.

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