Have you ever seen a crowd going apes**t over a world-renowned art museum? Well, you could soon bear witness to this phenomenon, that is, if you’re one of the lucky visitors who get to take the new 90-minute self-guided tour of all the paintings in the Louvre that appeared in Beyonce and Jay’s recent music video.
OK, so tourists will definitely be required to keep their reactions low-key (please see: European etiquette rules). However it will undoubtedly require plenty of self-restraint for Bey and Jay’s die-hard fans to not freak over having the opportunity to follow in the Carters’ fancy footsteps. For now the tour is only offered in French, but the museum has plans to expand to include other languages in the near future.
In case you didn’t know it, the Louvre served as the backdrop for “APESH*T,” the energetic, braggadocio-packed single off the glitzy couple’s surprise joint album Everything is Love. The tour will highlight 17 of the “key works” featured in the video, which is jam-packed with high-brow imagery that is widely believed to be a statement on the Carters’ previous marital struggles, as well as their take on the erasure of black culture as it pertains to art history.
The couple’s idea to film a music-filled jaunt through the historic Parisian monument was quickly embraced. “Beyoncé and Jay-Z visited the Louvre four times in the last 10 years,” a spokesperson from the Louvre told artnet. “During their last visit, in May 2018, they explained their idea of filming. The deadlines were very tight but the Louvre was quickly convinced because the synopsis showed a real attachment to the museum and its beloved artworks.”
Apparently, the couple has successfully passed on their affinity for art to their 6-year-old daughter, Blue Ivy, who engaged in a fierce bidding war for a $19,000 painting at a Los Angeles auction in March. She ultimately lost out to film director Tyler Perry, but later placed a winning $10,000 bid for a piece of artwork by Samuel Levi Jones.