If anyone can make doing laundry feel like a luxury rather than a chore, it’s the women behind The Laundress. Founded in 2004 by Lindsey Boyd and Gwen Whiting, The Laundress sells detergent and home cleaning products that pair effective, environmentally-friendly formulas with sophisticated packaging and scents. That marriage of purpose and aesthetics is something Boyd carries into her whole home, where even her broom is thoughtfully chosen.
“It’s always been important to me to fill my home with things that are made to last,” she says. “I’d rather invest in a well-crafted item that I can keep forever and pass down to my children than… on something that will end up in a landfill in a couple of years.” We asked her to share some of her favorite pieces that she and her family enjoy today, tomorrow, and for years to come.
10 Things That Say ‘Home’: The people might be what really makes a house a home, but great stuff can help too. We’re asking some of our favorite people what 10 things make their space feel like their own.
“I love their cotton sheets, so I’m excited to try out the linen set—they wash beautifully in The Laundress detergents.”
“White dinnerware makes it easy to accessorize your table for any season. This set is extra special as the texture looks like linen.”
“I wash all of my sheets and towels in the No. 10 Detergent. This scent is one of my all-time favorites!”
“We consume a ton of honey in our house — this olive wood honey dipper makes snack time even sweeter.”
“This brand makes the most incredible wool pieces for kids — their pillows are perfect for my kids’ rooms.”
“I use the Large Storage Boxes in white for my kids’ rooms to store books, toys, and stuffed animals. They’re great for swimsuits and other seasonal items, too!”
“How chic is this broom? The artisanal quality makes sweeping feel like less of a chore.”
“I’m dreaming about updating our wine glass collection.”
“My son has [some of] these animal heads over his bed—we have fun telling stories about them during bedtime.”
“Fresh flowers can always be found in my home. Aerin has a chic selection of home décor; I especially love her vases.”
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