We know West Elm for their modern furniture and gorgeous home goods, but now we have another reason to shop: for the first time since 2015, West Elm is now offering bath products with their new Water Street collection. The line is full of well-designed and affordable bathroom staples, from $5 hand towels to a $199 modern light fixture.
Designed in-house, each product is made with durable and, when possible, organic materials, and made to complement many of West Elm’s most popular offerings. With the meteoric rise of the #selfcare trend, it makes sense that West Elm wants to expand their reach into the bath category — and we are not mad about it.
I checked out the Water Street collection myself and I have to say that I was seriously impressed. Check out my favorites below, and browse the whole collection here — most of the collection is currently on sale for 25% off.
If you like towels that feel like a blanket, these Fibrosoft towels are kind of a miracle. Ultra soft and GOTS-certified organic, they come in six neutral shades and can also be purchased in sets of 3, 4 or 6. If you’re like me and prefer more texture on your towels, check out the slightly less expensive Organic Textured Towels ($14, originally $19) or the perfect Organic Dashed Lines Sculpted Towels ($18, originally $24).
An extension of our editor’s pick West Elm vase collection, these porcelain accessories are simple, sophisticated and a perfect complement to any bathroom. You can purchase as a set or individually — the whole collection includes a toothbrush holder, soap dish, soap pump, tray and canister. The full set is available bundled for $69, which saves you $16, but it is not part of the 25% off deal. That means, for a limited time, you actually save more buying each piece individually.
Inspired by an antique lithograph print of cloud cover, this shower curtain is interesting without being loud, striking a balance that I think is hard to find when looking for shower curtains. It’s also super soft organic cotton, something you don’t always find in other shower curtains. It’ll add sophistication to your bathroom without going overboard.
Larger than it looks, this elegant vanity mirror can hold quite a bit in its tray — perfect for your everyday skin products or jewelry. Unlike similar products I’ve seen that are made of plastic and feel a bit flimsy, this mirror is durable and weighty, making it feel as good as it looks.
Sometimes basic bath mats can be a little, well, plain and lacking in aesthetics. Not so with this mat, which hits all the right notes: simple, with a classy color and pleasant design. Certified organic like the rest of the collection, it also comes in white.
This set comes with one plush towel and one textured waffle weave towel, making it an easy way to layer. Both are ridiculously soft in their own special way. I especially love the colors here — the dyeing technique creates depth while still keeping it all neutral.
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